An initial coin offering (ICO) is the cryptocurrency industry’s equivalent to an initial public offering (IPO). A crypto based company seeking to raise money to create a new platform, coin, app, or service can launch an ICO as a way to raise funds.

A crypto token is a virtual currency token or a denomination of a cryptocurrency. It represents a tradable asset or utility that resides on its own blockchain and allows the holder to use it for investment or economic purposes. When investing in our tokens, in Atria’s case called “Master Tokens”, you will be participating at our ICO and also receiving rights over the operation.